Paul Freeston - UK Chief Executive

UK Chief Executive

Paul Freeston joined apetito UK in 1999 as Sales & Marketing Director and became Chief Executive of apetito UK in 2001.  He is also a member of the Main apetito International Board, President of apetito Canada and a Director of apetito France.

In the UK his key areas of responsibility include:

• ensuring that apetito maintains and improves its customer focus and customer service
• development and execution of the overall company strategy
• ensuring that apetito continually creates competitive advantage across its business
• development of the apetito team to be truly world class

Paul is also actively involved in food industry.  He is Deputy President of the Food & Drink Federation and Vice President of the British Frozen Food Federation.  He is also a Companion of the British Institute of Management.

Paul is married with three sons and is an unpaid taxi driver at weekends!  When he is not in the taxi, he is a keen cook, a junior football coach, a season ticket holder at Bath Rugby and a member of the MCC.