Wiltshire Farm Foods
Wiltshire Farm Foods is the direct-to-consumer brand of apetito, which prides itself on being the frozen meals delivery specialists who make cooking hearty, wholesome meals in the comfort of your own home easy as pie.
Established in 1992 Wiltshire Farm Foods has a dedicated network of over 60 outlets nationwide and more than 200,000 loyal customers. As part of the apetito group they have over 50 years of specialist knowledge, and have been awarded both the Queen’s Award for Innovation in 2005 and the West’s most prestigious business accolade- the ‘Business of the Year 2006’ title, fighting off stiff competition from leading firms across the South West.
Wiltshire Farm Foods friendly, hands-on director Ben Haynes explains “At Wiltshire Farm Foods customer service is everything. The quality of our meals aside, it’s the one attribute that keeps our customers coming back for more.”
THE COMPANY THAT CARES
Wiltshire Farm Foods prides itself on its personal and reliable service, placing the customer as top priority. Their reputation is based on three principles - Care, Trust and Quality.
“It’s more than taking orders and deliveries. It’s about providing the best possible service we can. Many of our customers are housebound, disabled or ill and rely on us for everything – whether it’s taking care of problems around the home, reporting back to family members if they are ill or not eating, or simply passing the time with a friendly chat, we make sure we’re always there for our customers.”
Susie Cole, Wiltshire Farm Foods franchisee.
That’s because many customers have relied on Wiltshire Farm Foods for over 15 years - they have gained their trust over time with a personalised and caring service. This means that when a customer wants to order they can talk to a local person on the phone, or if they prefer they can order at www.wiltshirefarmfoods.com . And when it comes to receiving meals they know it will be delivered free to their door by a courteous driver they’ve come to regard as a friend.
Our delivery drivers are the public face of Wiltshire Farm Foods. Record checked, uniformed and carrying identity cards, each builds a rapport with our customers, placing food in their freezers and taking the time to help with any queries or concerns – they genuinely care about their customers.
CREATED BY EXPERTS 
Preparing the meals of Wiltshire Farm Foods range of over 200 mouth-watering dishes at apetito is a labour of love. Our experienced chefs create each recipe and every meal is frozen immediately after production, locking in their vitamins and goodness. At every step an expert team monitors the nutritional content of our products, conducting daily tests and working alongside top dietitians to ensure they’re healthy and look great on the plate. ‘Foodies’ in the taste kitchen rigorously sample every batch of our dishes for taste and texture to guarantee every meal is as good as the last.
Sue Baic, consultant dietitian explains how: “We make sure each dish is nutritionally balanced and satisfies a wide range of dietary needs. For example, we provide special products for people with diabetes, those needing low-salt, low-fat diets, vegetarians and people seeking milk, egg and gluten-free products. We also offer Kosher and ethnic dishes, so whatever your requirement, Wiltshire Farm Foods has the meal to match.”
